The Inbox Advisor

In an effort to consolidate all our blogging resources, from now on we’ll only be posting to one website, http://blog.listrak.com/.

See you there!

Herschell Gordon Lewis, who is one of the world’s best-known and most respected direct marketing copywriters, shared his insight and wisdom on Listrak’s webinar series last week.  This is Herschell’s second webinar with us, and the response was tremendous.  The webinar, entitled “Quick and Easy Tips for Effective B2B Marketing“, gave participants an understanding of what they can do to increase the response of their ads during these difficult economic times.

Timely and practical, Herschell’s advice can be used by any copywriter who needs to communicate with their audience more effectively through better ads and emails.

In case you missed it, the webinar is available on demand in Listrak’s resource center.  You may view it here.

We have a lot of exciting events in the works for 2009!  Sign up to receive our email alerts or follow us on Twitter so you don’t miss a thing!

We have several fascinating webinars already in the works for early next year.  Our next webinar, featuring guest speakers from Lawrence and Schiller, takes place Jan. 14 and is entitled “Using Holiday Data and Analytics Effectively throughout the Year.”  Participants will learn how to streamline the data collection process and how they can use simple segmentation and profiling tactics to increase the relevancy and deliverability of their email messages. 

In February, we’re thrilled to welcome back guest speaker and DMA Hall-of-Famer Herschell Gordon Lewis who will present “Can Effective B2B Communication Overcome the Problems of Tough Times?  YES!”  In case you missed our first webinar with Mr. Lewis, you can view it here.  We’re hosting a second webinar in February with guest speaker Robb High entitled “Business Development in Slow Economic Times.”  As you can see, we’re committed to helping marketers during these challenging economic times through better email marketing practices.

More information on these webinars will be updated on our web site soon, and we’ll send out registration information. 

We have many other projects in the works, and we’ll keep you posted through our emails, blogs, Twitter, and our weekly podcast series Email Marketing Today.

Happy holidays!

In case you haven’t seen it yet, we have published a fantastic list of 221 email marketing best practices.  This easy-to-use reference guide is a compilation of all of our white papers, webinars, and other educational materials in a quick list format.  Whether you are just getting started with email marketing or if you’re a seasoned veteren, this guide will help you enhance the performance of your email marketing campaigns.

Register now for a private consultation with one of our email marketing experts!

We’re exhibiting at the DMA08 show Oct. 11-16 in Las Vegas and we’re bringing one of the best parts of our 2008 Email Marketing Days conference with us – the private one-to-one consultations.  Our email experts will be available to discuss your campaigns, analyze your results, and offer tips and suggestions to help you get the most of your email sends.  Available topics include dynamic content, deliverability, design and creative, and list management.   We are exhibiting in booth 317 and the one-to-one consultations will take place in private meeting room EMR2.

To schedule an appointment, contact Karen Nuss at knuss@listrak.com.

Last week’s Email Marketing Days conference was a huge success…but don’t take our word for it.  Here are some of the things our attendees have to say about it:

“Email Marketing Days not only helped attendees learn more about this challenging industry, but it also gave us the opportunity to experience first-hand what a truly forward-thinking, dedicated organization Listrak is.  Congratulations on a successful first conference.”

“I have already implemented several things I learned at the conference in an email I sent several days later!”

“There was so much information packed into just a couple of days…I couldn’t wait to get back to the office and implement the tactics I learned!”

“What a great conference!  We feel energized and excited to put this information into practice.  Our group truly gained valuable insight and actionable information that we hope will translate into measureable results.  We are already looking forward to next year’s conference.”

And, in case you missed it, Chad White from the eec posted some key lessons learned from EMD on his Retail Email Blog and Ross Kramer posted two blogs on the conference.  

Thanks to everyone who attended, and congrats again to our lucky winners at our two networking events!

2008 Email Marketing Days is only two weeks away and we are very excited to report that the conference has sold out - all 125 tickets!  I have been working with the Loews Hotel to add more spaces to meet the demand, so it’s not too late for you to sign up.  The extra spots are limited and they’ll go fast so register today.

If you have any questions, contact me at mouellet@listrak.com or 717.627.4528 x321.   See you in Philly!

2008 Email Marketing Days is less than one month away!  The Listrak team had a pre-conference staff party this past Friday at Lucky Strike Lanes in Philadelphia, the location of our networking event, and we had a blast!  If you are unfamiliar with Lucky Strike, check out its web site at http://www.bowlluckystrike.com/ as it will give you an idea of how much fun our event will be.  Even those of us who aren’t bowlers (like me) will have a great time at Lucky Strike.

If you are thinking about signing up and haven’t yet, we only have 15 seats left and the event will sell out soon.  If you need some more information before you register, you may view Ross Kramer’s latest webinar here - he gave an in-depth look at what you can expect at the conference.

To register, go to www.listrak.com/emailmarketingdays. 

See you in Philly!

Whether you live across town or across the country, Philadelphia is a beautiful and fun city to visit, so why not bring your families with you for our 2008 Email Marketing Days conference?  Not only can you experience early US history by visiting Independence Hall and the Liberty Bell, Declaration House, Franklin Court, and the many, many, many other historical sites in and around Center City, but you can visit the Philadelphia Museum of Art, the Adventure Aquarium, or the Philadelphia Zoo.  And kids will love the Real Pirates exhibit at the Franklin Institute.

The famous Reading Terminal Market is within walking distance of the Loews Hotel, as are many of the other attractions.  You can shop at Rittenhouse Row, Old City District, or the Chestnut Hill Shopping District.

The Philadelphia Eagles are hosting the St. Louis Rams Sunday, Sept. 7, if you’re interested in catching the game - and the Phillies have games on Sept. 8 and 9.  For more things to do, check out GoPhila.com and the Philly Fun Guide.

If you need help scheduling any of your events, we’d be happy to help.  Contact Megan at mouellet@listrak.com or 717.627.4528 x 321.

Ross Kramer was a recent guest on Shop Talk, John Caddell’s blog on current issues, thoughts, and reflections on important trends in business today.  Ross and John discussed common mistakes that companies are making in their email marketing strategies and ways to solve these issues.

Listen to the Shop Talk Podcast